Dear Small Business Advertiser:

Do you have the ‘ingredients’ you need to generate consistent, repeat, high margin customers in any industry

no matter what experts say about our terrible economy –

and SAVE AT LEAST 20% in the process?

Are you stressing over low sales, scrambling for customers, and dropping your price just to get a sale?

Do you wish you knew the secrets of the direct mail advertising trade … the same proven methods that ad agency pros use to earn millions of dollars from their Fortune 500 clients?

Read on to learn about insider secrets that will show you how to create the same mail direct mail advertising campaigns on a shoestring budget.

As an entrepreneur, marketing executive, or independent contractor, your biggest challenge will always be finding new customers. It does not matter if your business is built on 3 customers a year or a constant stream of traffic.

And, as a smart business owner, you’re probably wishing you had the marketing budget to mimic the “big guys” who often turn to a preferred method of advertising to bring in big profits: direct mail.

The average first time advertiser considers designing a direct mail campaign to advertise their business to be easy. Unfortunately their “easy” and improperly planned campaigns only yield poor — and costly — results.

The big guys know that to get big you need intelligent advertising that is based on consistency over time. More specifically, the big guys use direct mail for 7 key reasons. It’s …

1. Economic: Direct mail is the only advertising medium that allows you to spend LESS as you identify BETTER, HIGHER RETURN prospects. Often, the cheapest bulk mail works the best!

2. Quickly Executable: Once you decide what works best for your business (whether it is a post card, letter, brochure or other material), you can typically print and mail within 5-7 days. And, since you already have the format in place, subsequent ads go out even faster with quick copy changes.

3. Personal: Address your customer directly, and make them feel like they are important to you.

4. Tangible: Your prospects can hold your offer in their hand and use it to validate your services.

5. Targetable: Once you identify what type of consumer wants to buy from you, you can create specific target markets. No more wasted money on ‘could be’ prospects who more often than not, never become customers.

6. Testable: Which campaign is going to work best for you? Mailings are a cheap way to find out. Once you learn how to do them efficiently, you’ll zero in on what buttons your customers have and learn how to push them!

7. Trackable: Find out exactly who responded to your message and capture that information so you can use it for future campaigns. Tracability allows you to turn one customer into a constant revenue stream.

Now, you might be thinking, “Are you kidding, Mark? Direct mail might be all of those things but it is also the most expensive form of advertising out there! As a small business, I can’t even consider using it to promote my company!”

As an industry insider, I’m happy to point out that you’re wrong. Direct mail is not only CHEAP … it’s DIRT CHEAP!

The truth is that it is only expensive when you factor in middleman fees. Most small businesses fork over outrageous amounts of money to mail agencies simply because they don’t know how to create a successful mailing campaign on their own. (I’m talking fees as much as 100 times the actual costs of the services!) And, even if these same small businesses do know how to put the mailing together, they don’t know which resources to call to get the materials they need.

So, how do you promote your business, product, or idea when you’re surrounded by service providers who charge outrageous rates — and you have no idea how to cut out the middleman?

Introducing the direct marketing industry’s first …

With the Direct Marketing Millionaire ‘Cookbook’

you can easily become a ‘Master Chef’ in your industry

– no matter what you’re selling — from scratch!

This is bar-none, the Premier Do It Yourself Direct Mail Guide!

At this point, maybe you’re thinking, “Well, the Cookbook idea sounds great Mark, but I need more than a plan. I need resources!”

I am about to not only show you how to save on direct mail advertising, while dramatically improving the response of your campaigns … but give you the resources to make it happen!

Quite simply, my insider secrets will give you an unparalleled edge in your niche. You’ll become an advertising expert in no time, and cut out the middle men responsible for driving up the cost of your campaigns. The direct marketing strategies and tips include how to …

1. Buy printing for between 30-65% less than what an ad agency charges

2. Increase your rates of response (and your return on investment or ROI) by creating and buying your own direct mail lists

3. Pay 1/3 of what you currently pay on postage

4. Fix your current ad efforts that are not working

5. Devise a complete powerhouse mailing step-by-step — from finding a qualified mailing list to design, printing, mailing services and postal discounts — within 10 minutes

6. Find the best resources in the business

7. Use Print-On-Demand (commonly called POD) to double your response rates with short-run postcard mailings

8. Learn all the direct mail secrets to success

9. Learn all the direct mail mistakes to avoid

10. How to create and prepare your own marketing campaigns

Would you continue to pay up to 100X more than the basic agency mailing fees if you could accomplish the same thing with very little effort?

OK, Mark, Sounds Good … But What About the Time Involved?

Sometimes you may feel bombarded with “too good to be true” do it yourself systems. They promise to save you a lot of money upfront, but later overwhelm you with a high learning curves. Maybe you’ve been there. Sure, you had 30 days to try out the product, but it will take you — the stressed out, crazy busy entrepreneur — months to get the program off the ground because there is way more to learn than you bargained for.

I’m here to assure you that this is not a time drain or a hassle! For one thing you won’t have to spend hours learning US Postal Service (USPS) regulations. I’ve been doing this for years, and I still don’t know every regulation! And, I know better than anyone that dealing with –and keeping up with — the USPS can be a real nightmare!

The truth is that YOU should not be dealing with the postal service at all! This is where the Cookbook comes in. I’ll teach you how to avoid the pitfalls, stop wasting time learning mechanics, and learn how to hold the vendors who do work with the USPS accountable.

Don’t you have enough to do already? This is supposed to make your life easier, not harder!

Who the heck am I and why should you listen to me?

I’m a long time industry insider and printing broker who has made a LOT of enemies to bring you this information! Once the big advertising agencies get wind of my direct mail program, they won’t be happy that you’ve decided to cut out the middle man — and all their big profits!

I started out as a cost analyst for a label printing firm, then a large direct mailing company that distributed sweepstakes promotions, learning all the insider secrets to commercial printing. I saw first-hand how direct mail advertisers transform good offers into Powerhouse Sales Opportunities by simply testing and executing promotions using the fundamentals of consistently successful ad campaigns. I also learned the mistakes to avoid that can cost direct mail advertisers a lot of money!

Later in my career, I saw the profit potential that existed for sales people. Everyone I knew seemed to be making a killing in sales … not matter what their product was! So, I figured I would sell what I knew – printing! It was a lot of hard work in the beginning, but I was soon able to build a solid client base. For 8 years, I worked with small and medium sized companies that needed advertising collateral and help launching direct mail programs. I sold EVERYTHING – brochures, art work and design services, letters, specially made envelopes, mailing lists, e-mail marketing campaigns, promotional items, and packaging. I was THE “go-to-guy” if you wanted to …

1. get the word out about your business; and

2. create a marketing piece that no one else could!

It was at that point that I consolidated services where I saw the greatest demand: direct mail. More and more of my clients were turning towards it. I knew that my customers would get more value if they could get all the elements of a direct mail package from one vendor. So, I started offering direct mail advertising exclusively, which included mailing lists, postage reductions, printing, personalization, and list management.

For years after, all I did was talk to business owners who needed to grow. No surprise: they all needed to find more customers AND a less expensive way to do it! My customers included publishers, realtors, doctors, attorneys … manufacturers – I helped just about every segment you can think of.

Millionaires, you ask?! Some were millionaires when they came to me. Others (especially the doctors, lawyers and sole proprietors) quickly built a “compounding customer base” that brought high-dollar, REPEAT business allowing their billable services to grow month after month.

Smart companies have contracts, and due to my contractual obligations, I am not at liberty to disclose my former client’s names. However, I can tell you that I have done the math on several of their campaigns to analyze what they spent in relation to what they generated. 19 out 20 of them would approach or exceed the million dollar mark within 18 to 24 months!

Can I really produce the same kinds of results

as the “big guys”?

Yes! But keep in mind that this is not a “get rich quick” scheme. This is about putting intelligent and consistent direct mail campaigns in place that you will test and improve upon over time. You probably won’t become a “big guy” overnight, but you will experience consistent and steady growth if you follow the direct mail system I have laid out for you. Remember those top 7 benefits we discussed above? The big guys continually leverage those benefits to grow their businesses.

So, my insider secret boils down to this …

I sell printing and mailing services on a daily basis to customers who need help managing advertising. The truth is, if my customers knew exactly how to buy the services directly and knew which sources to call, they wouldn’t need me at all. They could make 3 or 4 quick phone calls and have an ad agency caliber marketing program ready to go for ¼ the price that they are normally charged!

Mailing services and agencies buy services at a reduced rate because they bring their producers more volume. Their hidden fees cover the legwork they do for you, which is typically much higher than cost of directly from the producer! So…

STOP CALLING ME AND PEOPLE LIKE ME!

GO DIRECT TO ALL OF MY SOURCES RIGHT NOW.

Get all the resources, services, techniques, and options in one progam — right now! Within this comprehensive audio program, I’ll show you how to dig up the treasure trove of information that exists within direct mail advertising, how to leverage the loopholes, and how to buy this proven advertising method for pennies on the dollar. Learn the closely guarded secrets like:

• Who is a printer and who is a broker – and how to tell the difference.
• How middlemen make money on postage, and why you pay it when you don’t have to!
• How to find 10 new customers within 2 miles of your business – TODAY!
• How to make the United States Postal Service your greatest ally. (The USPS offers a wealth of free information for the laymen’s campaign but most people do not know how to access it or what questions to ask in order to ensure that their mailing goes off without a hitch.)
• The simple way to make sure everyone you are mailing to is at the address that you have on record.
• How to name your own price when building an ad campaign with direct mail.
• The secret to getting thousands of additional names added to your mailing list – FOR FREE!
• How to buy mailing lists.
• How to find the best resources.
• How to assess your options for different vendors.
• How to improve your response rate dramatically.
• And much, much more!

It’s all here in the …

Don’t take my word for it!

Check out what my satisfied customers have to say!

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“The Direct Marketing Millionaire Cookbook is a “must have” for any small business that is using direct mail to reach existing and potential customers. I wish I had this material years ago! I have been a Realtor for 9 years and I could have saved lots of money wasted on ineffective mail campaigns. Mark Ryan demonstrates his experience in this industry by covering all of the basic aspects of an effective direct mail campaign. He offers many cost saving tips related to postage and mailing lists as well as tips on how to reach the right people and how to get a response. I would recommend this CD to anyone who utilizes direct mail is their marketing efforts.”

~ Mike F. – Keller Williams Realty

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Mark,

Where have you been all my life? You have no idea how badly I needed your knowledge when I first went into business. Prior to your course, I honestly believed that everyone with a bank account was a potential customer. I didn’t have a clue how to zero in on the best prospects and separate the meat from the fat. Nor did I have any idea what demographics were and how to use them.

In one fell swoop, you took all the mystery out of advertising and answered all my questions – step by step. Your resources on demographic data have allowed me to virtually ‘pick’ my customers. Now I can test my offers based solely on selection criteria.

Your program could not have been easier. Thanks for cutting out all the superfluous junk and leaving just the practical ‘meat’ that people like me can use to get the most out of my mailing campaign.

~ Mike L., New Castle Home Loans

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Mark,

Just a little something to say a HUGE thank you! I really love your program and knowledge launching my mailing! I managed my own proofs, printed and mailed in a week. Before I found you, my advertising efforts were an absolute nightmare. You really came through! Those acts don’t go unnoticed! Thanks Again!

~ Heather C. – Denver, CO

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Dear Mark,

Thanks for your outstanding advertising course on direct mail. Your professionalism, knowledge, & presentation has justified my faith in you as an invaluable source for our organization’s promotions! I wish you and your family all the very best in 2009.

~ Gretchen M. – Chicago, IL

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Mark,

Thanks so much for your direct marketing course and for advising us on the best printers to work with for our mailings! You make print buying and production work so enjoyable! Thanks Mark,

~ Jen B. & Laura R. – Mill Valley, CA

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Mark,

Just wanted to get a quick note out to you to let you know how truly informative and helpful your DMM Cookbook has been for the lending business – especially considering the brutal credit crunch, increased mortgage lending legislation, and overall poor business climate of late. My business is sustained by referrals and effective direct mail advertising but until we met, I had no idea how much money I was wasting using brokers! Altogether, you have saved me thousands over the past several months alone.

Your insight on how mail campaigns are assembled has given me invaluable negotiating power when speaking to my ad agency. I’ve reduced my marketing cost by over 35%!

Your direct mail ‘casserole’ recipe to create quick and effective mailings has saved me just over $2,000.00 on my agency’s regular invoice line item ‘campaign management’. Thanks for the guidance!

~ Patrick L., Financial Freedom IQ

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Still not convinced?

Here’s a dollar-for-dollar cost comparison

of a real mailing done through an advertising agency

that I worked up for a former client …

Francine was doing a mailing of 3,000 16-page booklets that needed to be printed and stuffed into an envelope (along with a return envelope) and mailed out to her prospective customers. Keep the costs in mind, knowing that she had already produced her own artwork. My job was to get her a quote on printing, personalization, inserting, and mailing only. Her quote looked something like this:

Direct Mail Price Quote WITHOUT the Direct Marketing Millionaire Cookbook

Print 16 page booklet, 60# offset paper, final size – 5 1/2 x 8 1/2

Ouch! Francine spent a lot of money! I’m sure she could have found better ways to apply that same cash to her business. And, she did not take my advice on how to hyper-target her mailing list as to school systems of a particular size — which would have saved her even MORE money in printing and postage.

By applying the BASIC principles of the Direct Marketing Millionaire Cookbook’s break through course, Francine would have been looking at a very different estimate … something more like this:

Direct Mail Price Quote WITH the Direct Marketing Millionaire Cookbook

Print 16 page booklet, 60# offset paper, final size – 5 1/2 x 8 1/2

That’s more than 52% savings thanks to

a one time investment of just $89.95!

And, the best part … it’s not a time-drain either! All the work is done for you. You’ll know:

• Who to call,
• What to say, and
• How to target those all too elusive prime prospects.

Then you can just sit back and let the QUALIFIED clients come to you!

Here’s a List of Everything You Get With the …

This easy to follow audio collection is comprised of 8 key ingredients, critical to getting the most from your direct marketing campaigns.

	Audio Track #1 – Introduction: The Mark Ryan approach to marketing … Irresistible Offers + Insider Knowledge + The Industries Best Resources + Consistent Effort = High ROI’s
	Audio Track #2 – Understanding Postage: The most hated expense and all the tools you need to dramatically minimize it.
	Audio Track #3 – Vendors: A complete breakdown of who you need to know and how to get them to work for your benefit.
	Audio Track #4 – Data and List Vendors: The secret ways to identifying high value prospective customers through direct marketing.
	Audio Track #5 – Mailing Services: The launching pad for your campaign, where you learn insider secrets to watch for so you don’t get burned before you even get started. You’ll learn the right ‘things to say’ and how to pull everything together seamlessly with very little effort.
	Audio Track #6 – Response: What to expect, how to valuate your promotion, and what you need to duplicate your efforts and build upon previous mailing successes.
	Audio Track #7 – Creating Your Offer: The Do’s and Don’ts of what to say in your advertising message.
	Audio Track #8 – The Walk Through Campaign: I’ll wrap everything up by summarizing your campaign from start to finish. Listen closely because there is a particular order to follow that ensures that you will not duplicate your efforts and waste valuable time. This track enables you to use the ‘First Time Mailer Casserole’ to create your own lean and mean SUPERCHARGED program – designed to get you the biggest bang for the smallest investment!

Listen to each downloadable MP3 track at your convenience … from your computer, iPod … anywhere!

Plus, Take Advantage of 3 Special Bonuses If You Order Right Now!

You already know this audio-course will be jam packed with closely guarded secrets to the world of direct marketing. You simply won’t find industry information of this caliber in any other source. But just to sweeten the deal, I’m throwing in 3 special bonuses to reward you for acting RIGHT NOW.

	Bonus #1 – PDF Transcript: A printable reference guide to the Direct Marketing Millionaire Cookbook for all your mailing campaigns.
	Bonus #2 – Direct Mail Production Rolodex: This recently updated resource will guide you to the best producers in the business. What do I mean by ‘best’? I mean service providers that I have dealt with in my 15 years in the industry that have proven themselves to be a strong combination of high quality, quick turnaround, and low cost. You will have access to list sources, printers, envelope makers, forms printers, fulfillment and mailing services, and specialty printers to fit any budget – from shoestring to tycoon!
	Bonus #3 – Campaign Creation Checklist: A step-by-step guide to design and create marketing campaign projects and when you need to do it. Once you have the order down you will be able to duplicate your mailing project over and over in a matter of minutes and automate the influx of customers. Don’t waste time contacting the wrong people for services your particular campaign does not need. Make your advertising preparation super-efficient!

You will need Adobe Reader to view these downloadable PDF documents.

Don’t have Adobe Reader? Click here to get it for FREE straight from the Adobe.com web site.

Wait, there’s more … you can even earn money back by becoming a

Direct Marketing Millionaire affiliate!

Show off your resourcefulness and make money in the process! By becoming a Direct Marketing Millionaire Cookbook affiliate you’ll earn 40% … that’s $35.98 … on every sale! My guess is that you know several small business owners who can benefit from direct mail right now!

And, I’ll make it easy for you by providing links and graphics that you can quickly add to your web site, social media accounts, or email correspondence. Click here to learn all about my lucrative affiliate program.

Mark’s 0% Risk – 100% Money Back Guarantee

I honestly can’t guarantee you’ll become a millionaire, though I’d like to help you get there just like the “big guys”. However, if you don’t agree that this program is the most helpful, informative, and eye-opening information you’ve ever received on the subject to direct marketing, I will issue you a 100% refund within 30 days of your purchase.

It’s an easy guarantee to make. I’m positive that your training will not only save you money on future mailings–but also generate new customers!

Your Customers are Waiting!

Take action right now and get this information on finding services, reducing costs, learning how to become a first class direct marketer. Trust me, this is not an offer you want to pass up.

To Your Direct Mail Success,

Learn how to create your own revenue generating direct mail program right now for $195.95 $89.95!

Mark’s Limited Time Special Offer

Save $106.00 … and get 3 Incredible Bonuses!

Yes, Mark! I Want the Direct Marketing Millionaire Cookbook

With Bonus Pack Right Now!

You will be redirected to e-junkie.com to complete your download purchase.

Credit Cards and Paypal accounts accepted.

(Sales tax applies to Illinois residents only.)

No Thanks Mark, I’ll Just Take the Free Download

Not ready to buy right now? Enjoy a great resource on me! It will wet your appetite for some great campaigns that you can cook up!

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